)/Rect/Rotate 90/Subj(Text Box)/Subtype/FreeText/T(pann)/Type/Annot>endobj308 0 obj/ProcSet>/Subtype/Form/Type/XObject>stream A slow news week may put you in the hot seat for something relatively minor.
Your mileage may vary base\d on the type and severity of the incident, core audience and whatever else is going on. Poorly handled incidents can haunt you for a long time.
\r- Your mileage may vary based on the type and severity of the incident, core audience and whatever else is going on. In speaking to the press they should not "guesstimate" it's okay to say "I don't know," "I'm not in a position to speculate," or "We are waiting for more information." )/Rect/Rotate 90/Subj(Text Box)/Subtype/FreeText/T(pann)/Type/Annot>endobj305 0 ����#��d�hf�^v���BY��bI^����UɅ_� 0 objendobj307 0 obj/C/Contents(- Poorly handled incidents can haunt you for a long time.
Train your staff not to accept cold \calls from reporters. Your emergency contact list should include internal and external contacts \(including strongest media contacts\) A generic response can be something as simple as, "We are aware of.", "It has come to our attention that." or "We are looking into." Make the most of quiet downtimes to do research and sketch out "what if?" scenarios. The time to prepare is before the crisis hits. \r- A generic response can be something as simple as, "We are aware of.", "It has come to our attention that." or "We\ are looking into."\r- Your emergency contact list should include internal and external contacts \(including strongest media contacts\)\r- Train your staff not to accept cold calls from reporters. )/Rect/Rotate 90/Subj(Text Box)/Subtype/FreeText/T(pann)/Type/Annot>endobj290 0 obj/ProcSet>/Subtype/Form/Type/XObject>stream My goal is to give you the basic tools you can use immediately. I could do a full-day seminar on the topic, but with only an hour I will be focusing on the big beats. I will be using examples from outside our industry because I don't want to call out our peers.
0 kommentar(er)
